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The problem with this situation is that there is no definitive guide

ImageWhen one goes to the professional, one expects to invest in his expertise. This investment requires no great leap of faith, as it is supported by a trust acknowledged among the general populace and duly warranted by the traditions of the profession. The standards and practices of an individual professional in the fields of, say, law, medicine, or aviation seldom present any great challenge to their clients’ preconceptions. Strict standards and regimented practices are the baseline assumption for all involved. Moreover, the results of those relationships generally support the ideal.

Unless we’re referring to the design profession. In which case, you can discount all of that.

Design, by comparison to other professions, is an odd and disappointing institution. While design exists as a profession in name at one end of the institutional spectrum, it also exists as a commoditized technical service industry at the other. And this is not necessarily a bad thing; it’s a construct of the market. It’s appropriate only within a very narrow context and far narrower than is generally assumed. But as I’ll argue in detail later, both designers and the public benefit from this commodity service aspect to the industry.

When one goes to the professional, one expects to invest in his expertise. This investment requires no great leap of faith, as it is supported by a trust acknowledged among the general populace and duly warranted by the traditions of the profession. The standards and practices of an individual professional in the fields of, say, law, medicine, or aviation seldom present any g

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Conferences and Workshops