Corporate Social Responsibility and Consumer Behaviour in Nairobi and Nakuru: A Focus on Cause Related Marketing

Corporate social responsibility (CSR) is a concept that many companies both in the developed and developing world are embracing to show concern for the less privileged in society. Various companies have also used cause related marketing (CRM) programs to support worthy causes.

Published by

TrustAfrica

Author (s)

Fredah Mwiti and Stella Nyongesa

Document Type

Language

English

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