Entrepreneurial Orientation and Access to New Markets by Small-Scale Earthenware Manufacturers in Kenya

This was an explanatory study that adopted a survey approach to examine the role of prior knowledge and entrepreneurial orientation on access to new markets by a sample of MSEs, from small-scale earthenware manufacturers in Western Kenya. The study was conducted in three districts: Kakamega, Bungoma and Kisumu.

Published by

TrustAfrica

Author (s)

Margaret Otenyo Matanda

Document Type

Language

English

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